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Building Your Business On Your Website VS On A Social Media Platform

First, let me be clear on my opinion. To me, building your entire business on social media is like building a brand new million dollar home on rented land. It makes absolutely no sense to me at all. If you're going to make the investment of time and money, you should make darn sure that whatever you are building is on a strong foundation, one you own and control.

Although a business cannot get away with not showing up or being part of social media in today's world, you need to understand why you're there, what your goals are, how to use it to your benefit, how to capture its organic traffic and who you're speaking to and how.