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10 Things Every Business Website Needs To Convert Visitors Into Customers

Your website is your most important marketing tool. It's where you show prospects and customers who you are, what you do, and why they should buy from you. And the more visitors see that information, the better chance they have of buying from you. But if your site doesn't convert visitors into buyers, it could be costing you business. In this post we'll look at 10 things every business website needs to convert visitors into customers—and how to make sure your site is doing them all effectively.

1. Optimized copy